According to the several research, it was found that almost two-thirds (64%) of Indians say that they don’t exercise. Interestingly, while nearly half (46%) of consumers say that leading a healthy lifestyle is their top priority, only 37% of them actually exercise.
The Fit India Youth Club, a part of the Fit India Movement envisioned by Prime Minister Narndra, endeavours to harness the power of youth to create mass awareness about the importance of fitness, across the country.
The Fit India Youth Clubs bring together fitness and voluntarism in a unique way in which 75 lakh volunteers of Nehru Yuva Kendra Sangathan and National Service Scheme, along with Scouts and Guides, NCC and other youth organisations will come together to register in every block in the country.
Under the aegis of a district unit, each member of the club will motivate people from the community to take up fitness activities of 30 to 60 minutes in his or her daily routine. Additionally, the clubs will organise and encourage schools and local bodies to organise one community fitness programme every quarter.